Proper Good Founder & CEO
Chris has a lifelong obsession with learning which keeps him on his toes and excited for continuous improvement. He spent 5 years in the natural foods world building a prior brand, before doing his MBA at Stanford. His main mode of transport is a OneWheel, he loves CorePowerYoga Sculpt and, outside of that, he fosters kittens!
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Proper Good Founder & CMO
Jen is usually surrounded by whiteboards covered with a million things on her marketing to do list! She is obsessed with reading books, thrives on data and loves creating content. Tea, cake and dancing are part of Jen's everyday, a ritual that she has brought to the whole Proper Good team. She is also a stand up comedian, writer & co-star of the feature film Charged.
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brand Partnerships Manager
Madeena has a passion for connecting with people from around the world and learning about different cultures. She enjoys reaching out to everyone for Proper Good, with her beautiful cat by her side. She loves exploring nature with her wonderful sons and husband whenever she can, and her favorite hobbie is photography.