Equity Crowdfunding... Why We're Doing It!

Hello everyone!  Welcome to the table… the equity crowdfunding table that is :-)

The cool thing about equity crowdfunding is that it allows everyone to pull up a chair and be part of the investment pool. So, let’s start at the beginning and go through some key information about equity crowdfunding in general and then more specifically, Proper Good’s equity crowdfunding campaign.

So firstly, what is Equity Crowdfunding?

Equity crowdfunding allows companies to offer investment opportunities to the public. Previously, an individual had to meet the 'SEC Accredited Investor' definition to invest in a private company, but since the JOBS act of 2012 private companies can now raise money from anyone and everyone (with a few stipulations, of course). 

This is a win/win as consumers can now invest in the companies, people and products they love, and companies can get access to funding from 1000's of micro-investors, which helps build an investment pool, community and brand super fans.

As an investor, you truly are a partner of the company and hopefully, one day will be able to sell your stake and reap the rewards. 

How can I become part of an equity crowdfund campaign?

There are a number of Equity Crowdfunding campaign websites, and depending on the type of investments you are looking for will depend on what sites will suit your needs.  Our recommendation is to google equity crowdfunding platforms, have a dig around and find what is best for you! After doing our research we landed on Wefunder.com and are very excited to be working with them!

What is Proper Good’s Equity Crowdfunding campaign?

Proper Good’s equity crowdfunding campaign is open to raise up to $250,000 to help us launch the brand! As a non-accredited investor you can invest in Proper Good for just a $100 minimum, and you are investing at the same valuation cap as our larger accredited investors, who are investing in tandem to our crowdfunding round via a convertible note.

What should I do after I invest in Proper Good’s Equity Crowdfunding campaign?

Yay!  Thank you for investing and welcome to Proper Good!  You are now a part owner of Proper Good. You now have two choices, you could sit back, relax and just see what happens, or you could throw in a little bit of help to make sure that Proper Good gets off to an amazing start!

Here are a few little things you can do to help Proper Good…

  1. Like, share and engage with Proper Good on social media - you can find us on Instagram, Facebook, LinkedIn, Twitter and Pinterest all via @eatpropergood.
  2. Tell your friends and family about Proper Good and why you invested so they can invest too... ensuring that Proper Good is well funded from day one will help us on the path success and even $100 investments add up fast!
  3. Support Proper Good by telling potential customers about us!  Know someone who loves soup? Encourage them to order online! Know someone doing keto?  Tell them about the wonderful keto meal solutions we have!
  4. Overall, it is all about word of mouth!  Share Proper Good with as many people as you can both online and offline and you will be doing your investment proud! 

A Note of Advice

Of course, as with anything in life, do your own research and only do what you feel comfortable with.  Remember, all investment comes with risk so only invest what you can afford to lose! Of course, the aim and hope is that your money will be invested, work for you and ultimately you will be able to cash out more than you put in… but this is never a guarantee.

If you are not in a position to invest, don’t feel pressured. Only you truly know your financial position, so please be cautious and consult the right people, whether that is a CPA, lawyer or other business professional.

In Summary

After doing all of your research, if you feel that investing $100 (or more) in Proper Good is something you feel comfortable with we would LOVE to have you involved, and we would be very excited to share this journey with you!

Thank you so much for checking out Proper Good. If you have any questions please reach out to us here or check out our Wefunder campaign here.

- Proper Good Team

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